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There is a current Lexus television ad that is very insensitive and arrogant. A young man drops business papers in the street as a Lexus approaches in his lane. The auto-brake works and disaster is averted. However, the driver of the Lexus, instead of stopping to help pick up papers out of the street, gives the guy an annoyed smirk ("how dare you drop papers in front of my fancy Lexus" ) and roars away. He continues to look annoyed and privileged as he guns his Lexus away from the poor guy he has left in the street.
This is an offensive ad that would appeal only to privileged, spoiled rich guys who want to feel superior in their Lexus. I request that you remove this ad and hire a kinder, friendlier ad agency.


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