CoinMiners Use New Tricks to Impersonate Adobe Flash Installers
Cryptocurrency miners are now being distributed by a new campaign pretending to be Adobe Flash Player installers. While this is not new, this particular campaign is going the extra mile to appear legitimate by not only installing a miner, but also ...
Spotify and Pandora Will Know Precisely How You Listen
Adobe Analytics Cloud — a set of analytics tools used by large media companies including Spotify, Pandora, Time Warner, Viacom and CBS Interactive — launched a spate of new features Tuesday for its clients to gather an unprecedented amount of ...
3 thoughts on Adobe acquiring Marketo for $4.75 billion and what it means for martech
The deal was announced yesterday afternoon: Adobe is acquiring Marketo for $4.75 billion. (As fate would have it, it was just a few hours before I was speaking at a MOCCA marketing operations event in New York on the topic of martech industry trends ...