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Grievance Dept, Marketing Dept., Advertising Dept., Services Dept.,

I have been with USAA for a long time. I understand you were started as an on-line banking service. I also understand that you are growing. I want to promote USAA so badly, but can't because you don't offer a service that is badly needed by my children (the future of USAA). I recently talked to Belinda, #93689 and told her I wanted to talk to a senior marketing individual to find out if anybody is looking into methods for members to deposit cash into their accounts.
All three of my children are college graduates; My oldest child is already a professional; one is in Nashville taking his shot at a music career; my youngest is headed into a management job in the tourism industry also in Nashville. In the meantime, the two in nashville are working at a high end restaurant as a waiter/waitress and work on a cash basis (tips). They currently have two accounts, one with USAA and one with a bank that they hate and I will not mention. The reason for two is because they need one to deposit their cash into so they can electronically transfer into their USAA account. This process is painful and time consuming.
What they need is a way to deposit cash directly into USAA. You can't do it at an ATM; you can't do it at the UPS store (they only take checks and money orders). So what are they going to do??? Pay for a money order at UPS just to turn around and deposit the money into USAA (retorical). Does that make sense? If they HATE the bank they are depositing cash into ...and paying all sorts of service fees to boot, just to get money into USAA, there is no reason to have USAA and they might as well get rid of a step, which is USAA.
Here is my easy solution: If UPS can't/won't accept cash deposits into USAA accounts and since USAA refunds ATM fees, apply the same policy to MOney order fees. In other words, refund money order fees when the money order is purchased at the UPS outlet to deposit cash directly into a USAA account. How simple is that? This could be implemented very quickly and with little effort. Unless of course, you are not interested in providing a service to a sector of your customers that works in a cash environment. I find it hard to believe my two children are the only ones that have this problem.
Frankly, I live in VA and this is a feature that I could take advantage of during those times when I want to deposit cash into my account. Even though I have a financial center in VA Beach that does allow me to deposit cash, it is across the water (45 minute drive with lots of traffic and tunnels/bridges)and it would be so much more convienient to go to my local UPS store to do this and know that it won't cost me anything to deposit my own money.
Please respond with a call ASAP. I feel that this is a great idea and would expand your line of services. Thanks
Rich wants more services...and wante them NOW!!!
Long time USAA Member


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